Get smarter about Amazon
We know that staying up-to-date with all of Amazon’s changes and best practices is more than a full-time job. After all - the company behind The Marketplace Institute and this weekly newsletter is Bobsled Marketing, a leading Amazon-focused digital agency that has helped hundreds of consumer brands to grow & protect their Amazon sales channel since 2015.
The requirement to stay current isn’t limited just to early-stage Amazon professionals however, advanced-level Amazon channel managers and service providers also find it necessary to spend hours each week sifting and sorting through the latest Amazon news and developments, trying to figure out “what does this mean to me?”
Introducing: the Amazon Weekly News Digest
That’s why we started publishing this weekly news digest in mid-2019, first for clients at Bobsled Marketing, and then for Marketplace Institute members. Every edition of the digest recaps the news item (new features, algorithm changes) but also answers the critical question: what does this mean for brands? Readers can immediately grasp the relevance of the news to their company or clients, and move forward.
Every Friday morning we publish both as a written email news digest and an audio edition of the digest (approx 30 minutes). These digests are meaty, and provide unique insights. As such they are shared only with clients and paying members.
Please note that this is a paid newsletter only: while I have left up some samples of past editions, only paying subscribers receive future editions every Friday & access to the Office Hours calls.
Also included: Office Hours conference calls
Office Hours calls serve as a platform for members (both Full Access and Professional Subscriber - read more about our other plans here) to ask questions about both new Amazon developments, or well-trodden best practices. As a paying member, you get to both submit questions and listen in on what other members are asking about.
On past Office Hours calls we’ve discussed: best practices for product packaging inserts; when to consider adding DSP to your Amazon advertising arsenal; what factors affect organic product ranking; how to increase wholesale COGS as a vendor; how to avoid ‘suppressed items’, and best practices for Sponsored Display ads.
Office Hours are held at 11AM Eastern Time (US) on Tuesdays, with replays available for members.
Subscribe right here on Substack, which manages the newsletter hosting & subscriptions.
Please note that this is a paid newsletter only: while I have left up some samples of past editions, only paying subscribers receive future editions & access to the Office Hours calls.
Or… Learn about our ‘Full Access’ membership with The Marketplace Institute which includes these tools plus a load of other goodies like a sizeable knowledge-base of proven processes, access to our expert-led Amazon Helpline, a private community of Amazon channel managers from other branded manufacturers, and more. www.themarketplaceinstitute.com